Date: choose the needed timeframe you’d like to depict the data for. It is possible to view detailed statistics by pressing on the date:
The chosen period should not be more than three (3) months so that the data can be easily depicted. In case you have chosen a large period, you can get the message “no data”. This message does not mean that data are not available, which means that a shorter period has to be chosen. Once you’re facing such a query, split the depicted period into smaller periods (e.g., 1 month, 2 weeks, 1 week).
Hosts – unique clicks. The uniqueness of a click is defined by three categories in Affise: browser, device, and timeframe of 24 hours. Read more about the way Affise defines clicks/conversions uniqueness here.
Hits – a number of all clicks.
Click’s uniqueness is defined in Affise in the following way. It’s defined by:
In terms of Affise clickid cookie is saved for 24 hours once a click is registered in our system.
Which means that if a click will come to the tracking URL:
we’ll register it as a host and a click (hint).
If the same user clicks on the tracking URL
from the same browser&device within 24 hours, only a click will be registered since a host was registered earlier on a previous URL for offer ID 12.
Impressions: a number of tracked Impressions.
Conversions – the amount of conversions in Approved, Declined and Pending statuses.
Finances – the sum of money that will be paid you for conversions, which have Approved, Declined and Pending statuses.